Thursday, 22 January 2015


Above: Google's Sundar Pichai has been put in charge of Android, Google Apps and Chrome. This should, hopefully, mean that development will happen faster!

Goodhour, Synapse Circuit Readers! I hope that all is well with you and yours! I also hope that you have started some tech projects this year!

Sometimes you have to feel sorry for Apple... It does everything it possibly can to discredit Android only to see it go from strength to strength!

#Apple #Android #Google #Samsung #GalaxyS6 #Adobe #Flash #64bitCPU #ASUS #Zenfone2

Yes, you know that I don’t think much of Apple and it’s Blizzard of Odd PR Machine! When that machine gets going it can spin! One of Apple’s biggest tricks is to make people believe that the technological devices they produce are original concepts! Previous Synapse Circuit articles have exposed that Apple are good at reinventing and they do not seem to have an original thought and that is why Phil Schiller hates “The other guys”. Schiller hates Google Glass as it is an original concept.

It’s all well and good going after “thieves of intellectual property” but what Apple claims as “theirs” is, in fact, the inventions of others reinvented. And this is where their Blizzard of Odd PR Machine kicks in!

While the iPhone was quite an impressive reinvention it was clear to me that it was designed to serve the Apple ecosystem; it was closed off! Again, Jobs wasn’t going to let Adobe and its Flash media format take a slice of that Apple pie! Flash on the iPhone would have meant that Adobe could have had its own Flash based app store. Uh-uh! No way!

The iPad partly originated from Microsoft’s early attempts at making a computer tablet; however Microsoft abandoned the idea as the PC Tablet was cost prohibitive way back then! So, Jobs, reeling primarily from the Samsung Galaxy S1, stole the march on Android with the announcement of the iPad in 2010! Jobs was one white cat short of being a Bond villain. “And one more thing...” Apple fanatics predictably went mad for the iPad... That was the start of the mistakes Jobs made...

Yet again, Samsung were fast to keep up with the Galaxy Tab which was released later on in 2010! I remember reviewing it and although it felt like a big handset (little did I know that the phablet was to become a reality) it felt like a really good start!

It took Google until 2012 to come up with the Nexus 7 by ASUS! As usual Apple derailed the 7” Android tablet and Jobs said that Apple would never release such a device. Sadly, Jobs passed away in 2011. And in his wake the iPad mini was announced October 2012 and released November in the same year.

Apple’s mistakes:-

1. The iPad was and still is very expensive for what it is and there aren’t enough hardcore Apple fanatics that keep up with a new device each year! It makes the consumer think about the importance of having yet another costly mobile device when a Macbook Air would do!

2. Tim Cook should have either stuck to Jobs’ guns and never released the mini variation or released the mini and phased out the original iPad. The iPad mini effectively ate into the standard iPad market.

3. The eventual release of the iPhone 6 Plus has probably put paid to both the mini and standard iPad.

4. Competing with Android.

It’s as though Cook (and Jobs before him) and co live in another world to the rest of us; the more its products give the appearance of being “premium” the more they can charge for them. And where the iPad was concerned the lack of longevity broke the spell of prestige over practicality! Therefore, the iPad didn’t take off in the mainstream as Apple would have liked. Whereas you can see people of all ages, heritage (race) and sexes with Android tablets on the streets. Last year I made it an exercise to look for tablets on the streets and Android outnumbers the iPad by 8 to 2 (people on average on a weekend trip out). Although the iPad boasts some great apps it is simply not able to compete with the plethora of Android tablets.

By ostracizing Adobe and the Flash medium format it really levelled off an enthusiasm for a new platform that can’t be bought! Jobs should have taken the opportunity for a massive multimedia giant that is Adobe to express its enthusiasm with creating apps for the iPhone, initially, and then the iPad. Flash was fairly ubiquitous on the web and while there were a few minor issues with Apple computers I think it would have been better to have worked things out with Adobe. I spoke to a few Adobe representatives about the iOS freeze out and they honestly didn’t see it coming! Jobs missed out on extending the mass following of the iPhone by countless millions who knew about Flash and the often amazing multimedia it brought to countless thousands of websites and millions of computer screens! That audience was vast to say the least! A lost opportunity to grab non-Apple computing consumers to buy into the Apple ecosystem!

I remember TV ads from the likes of Samsung, HTC, Sony and BlackBerry that used Flash compatibility as a unique selling point! This made a liar out of Jobs! People were thinking, “Well, it (Flash) works on Android so I am getting an Android phone!” I was one of them! Also, as a web designer I knew how to create Flash media and I worked out that I could create media for Android without learning to code! How many poor Flash developers were denied...

Anyhoo! Google chose to drop support for Flash in favour of HTML5 and although people say that Jobs was right in the end he was wrong by the way of throwing away such unbridled enthusiasm from a massive multimedia company that is Adobe! I don’t think Jobs understood that the polarisation that he created allowed Android to garner a following that has eclipsed iOS!

Unavoidably, the iPad drowned out in a sea of Android tablets and that must have hurt! So, as vindictive as they are, Apple thought they’d throw a 64-bit spanner in Android’s nuts and bolts with the iPhone 5S. The iPhone didn’t need a 64-bit processor but the idea was to stall Android’s development as an operating system and ecosystem for the Play Store. Naturally, this should have had an adverse knock on effect on Android smartphones and tablets. It kind of worked but, again, it’s to Apple’s detriment! Why? This 64-bit move appears to have forced Google’s hand earlier than they would have wanted to develop Android to be 64-bit compatible and in doing so it could very well be that Google had to defocus on developing the Play Store and Android TV. Seeing the Galaxy Note 4 and the Nexus 6 come out without a 64-bit CPU tells me that this growth has been a painful one! But you grow in adversity! Perhaps Apple thought that it would have taken Google longer to arrive at 64-bit but in any event I do believe there are some little kinks that are currently being ironed out in Android 5, Lollipop! By and large March seems to be the launch date – not only for a number of major releases from manufacturers i.e. Samsung, LG, ASUS and HTC – but the herald of 64-bit Android handsets! It is said, and I have heard this being expressed on many occasions, a 64-bit CPU requires at least 4GB RAM to make the most of it; well, ASUS has already announced that its 64-bit Zenfone 2 is the first Android handset to feature 4GB RAM! How many manufacturers will follow suit? The much anticipated Galaxy S6 is currently being rumoured to come with 4GB RAM! Fingers crossed!

Where will these stellar handsets leave the iPhone? Android cannot be stopped! We’ve got Apple to thank for acceleration of a 64-bit Android! Thank you, Apple!

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