APPLE’S PSYCHOLOGICAL WARFARE
Good evening, Synapse Circuit Readers. I hope that the weather is
treating you well! It is so hot even after a torrent of rain that I sit
sweating in front of the computer!
If the two tech God’s aren’t battling in court over patents they are certainly
engaging in a psychological battle... Here is the latest...
#Apple #iPhone #iPad #Samsung #GalaxyS5 #GalaxyPrime
In the past I’ve exposed how Apple’s PR puts a spin on their sales only
for a more realistic figure to surface further on down the line. I saw this with
the iPhone 5; the reaction from the public (as far as London goes) was not
positive contrary to Apple’s smoke ‘n’ mirrors PR machine. I have revealed that
smartphone retail outlets in London say that Samsung Galaxy S2, S3 and S4 are
the preferred choice over the iPhone 5, 5S and 5C and not forgetting the HTC
One M7! Here’s an article I wrote earlier: Is the iPhone finished?
This year I have seen that the Galaxy S5 is dominant over the iPhone 5S / 5C on
the streets by a large majority. We know this is because of the larger screens
that Samsung, LG, HTC and other manufacturers have to offer. This is why Apple
is backtracking on the iPhone’s thumb policy / ethos and will bring out an
iPhone 6 with two different screen sizes: 4.7” and 5.5”.
I read a newspaper on Wednesday, 23, July, that states that Apple sold 35.2
million iPhones in the 3 months to June and sales are up by 13%! Now I find
that very hard to believe due to the fact that the article (if you can call it
that) does not specify if this is the 5S, 5C or a combination of both. I just
don’t buy it – pun intended!
GET READY FOR THE LAUNCH
This exaggeration of iPhone sales figures is, I suspect, to gear people
up for what promises to be the biggest ever iPhone launch in history! It is
rumoured that 80 million iPhone 6 units will be manufactured for the launch in September!
WOW!!! But I seriously doubt that. I reckon that half that figure will be
manufactured. Oh, it is a little odd that there’s no mention of an iPhone 6 C
in the pipeline. Hmmmm... So, how many iPhone 6 5.5” units will be
The reality is that Apple has been losing money since the advent of the
Thunderbolt connector; this pissed a lot of Apple fans off as it meant that
their peripherals were not compatible and they would have to shell out for
adaptors. So, all this PR about Apple’s record profits even though the demand
for the iPad has gone down is just to get the public geared up for iPhone fever
in a bid to recreate the glory days of old whereby fans would line up overnight
to be amongst the first to lay hands on the device that came from the iClouds!
The fall in Apple’s mobile devices is attributed to them being so good that
people do not see the need to upgrade. Hmmmm... But if iPhone and iPad
customers are so satisfied with their products that they do not feel the need
to upgrade then how has Apple achieved its record sales? iTunes????
Not wishing to blow my own trumpet – yet again – but I could see how
that Apple have trapped themselves with being verbally derisory towards the
competition and then stealing their ideas and by the release of “new” devices
that are essentially bigger or smaller products of the original. The iPad mini
has cannibalized the iPad and I reckon that the iPhone 5C may have eaten
greatly into the 5S sales. But we know that Apple are pretty exceptional at
putting on more than a brave face on things however on closer inspection you
can see that things haven’t been adding up for Apple.
There is a reason why iPhone fans couldn’t enjoy the larger screens that
Android and even Windows users are enjoying and it is because a larger iPhone
screen will cannibalise the iPad mini! But such is the demand by iPhone users
for a bigger screen that they have had to cave in but not before collaborating with
IBM to make use of the surplus iPad units to be adopted for use in business –
presumably for use as a PDA (personal digital assistant) or make that BDA
(business digital assistant).
Yes, Apple’s smoke ‘n’ mirrors is really aimed at Samsung; the aim is to
make it look like no matter what Samsung achieves that they will never beat
Apple when the exact opposite is true. Samsung by the way has reported a loss
of profits and I will write about that in another article.
Even talk show host and comedian Conan O’Brien had to poke a bit of fun at
Apple’s imminent iPhone 6! Check it out here: Conan O’Brien
There is a lot of truth in that joke and I can imagine that Apple is fuming! Ha
ha ha! But you can’t take anything from Samsung as they’ve given the world the
Galaxy Note – amongst other great devices - and that’s what this rumoured
iPhone 6 5.5” is aimed at! It will be interesting to see how the two devices
will square up: iPhone 6 5.5” vs. Galaxy Note 4. The Galaxy Note 4 rumour mill
is ramping up and it is predicted that Samsung will have an Unpacked event in
the first week of September; probably the 4th as it is the fourth
Another reason why I am not convinced about Apple’s profit gain is that the article
mentioned the operating system as being the best and that’s why iOS devices
have such a strong customer loyalty. We know that Android surpasses iOS in use;
iOS 8 has borrowed so much from Android and, like I have stated before, it is
all good! iPhone and iPad users ought to enjoy what Android has had for years.
Anyhoo! With iPhone and iPad users not upgrading as they are satisfied with current
models and consumers turning to Samsung, LG and HTC the question has to be
asked again: How is Apple able to report such profits?
THANKS FOR READING...
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