SYNAPSE CIRCUIT APPLE TALK 2 WINNING?

SYNAPSE CIRCUIT
APPLE TALK 2
Good evening, Synapse Circuit Readers. I hope that you are chilling out and having a wonderful evening!

Yes, I have been and am still getting feedback on my first Apple Talk article: APPLE TALK

There is one guy in particular who constantly tries to debunk an article of speculations and observations to no avail and now he has sent me a link to a Business Insider article entitled: It's Pretty Clear That Apple Is Winning The War With Samsung

Hmmmm... Let’s see...

#Apple #Samsung #Google #SteveJobs #TimCook #iPhone6 #iPhone6Phablet #GalaxyNote4 #GalaxyAlpha

APPLE WINNING THE WAR WITH SAMSUNG? REALLY?
Well, the article does seem biased in a negative way. What do I mean by that? What I mean is that a journalist should make an effort to look into his or her viewpoint. Is it honest? And most importantly, does it make sense to the reader? Most journalists these days seem to be writing for reasons other than informing the reader / consumer with balanced information. Journalists – if you can call them that – seem to be writing for their own vanity and for purposely misrepresenting the truth for the purpose of the parties they represent. I have written for magazines in my time and I can tell you that what I experienced made me want to write on my own. I try to be as balanced as I possibly can. I am also a consumer and I will be biased based on my consumption choices and not what advertisers tell me to say! You better believe it!

Let’s look at some of the article content...

The article states that Apple was right in its strategy with keeping its handset(s) expensive. Well, this doesn’t make real sense simply because at the time the iPhone was riding high! It was first out of the gate and it, rightfully, took the world by storm! However, as a technology enthusiast I didn’t go for the iPhone when first came out. As I have said before, I did not like that Adobe Flash was banned from Apple devices. I worked with Flash and was able to develop multimedia presentations that could run on an Android handset. I do not want to get into arguments about Flash being problematic for Apple as it worked fine on my PCs and Android handsets. If you want to read my opinions on Steve Jobs, his arguments about Flash, etc you ought to check out this iPDF: The Legacy of Steve Jobs

But back to the article...

I don’t think that Apple was right in keeping the iPhone expensive as they have a limited market; they – according to reports – have sold 150 million iPhone units in 2013. Again, we do not know if this is the iPhone 5S alone or a combination of 5S and 5C.

Now if you want to believe what the analysts say it may interest you to know that over 1 billion Android handsets have been sold in 2013. So, if the iPhone is so great why has it only sold just 150 million units? If Apple had created a different type of handset and put a competitive price on it then who knows how many more iPhone units would be sold? The article continues to state,

“While there were many (including people who work at Business Insider) shrieking that Apple was going to get knocked flat by Samsung and Android, it's looking increasingly like that's not going to happen...”

Er, hello? Anyone home?? 150 million vs. over 1 billion???

Obviously, the article is aimed at Samsung...

SAMSUNG HAS WON
OK, right... I am going to tell you why Samsung has won and will continue to win... Samsung have, as I have stated in another article, paved the way for Android almost singlehandedly and from the friction between Apple they have created the awesome Galaxy S range and the Galaxy Note. So, for me and many handset enthusiasts these phones are so much better than the iPhone. What??? Let’s reason...

The iPhone is a boring design and to be fair the Galaxy S design has become a little stale but at least you can see some design going on with Samsung. Let’s look at the Galaxy S2; this was major turning point for Samsung after Apple turned blue because the Galaxy S1 was a better handset than the initial iPhone. The Galaxy S2 showed of a beautiful slick and slim design that has caught the eye of many, many consumers. If you do not want to go by what the analysts say then how about what mobile phone vendors had said about the Galaxy S2? “The Galaxy S2 sells more than the iPhone...” Other vendors tell me, “The iPhone 4S is s**t!” OK! If he says so! This is me going round to the shops as a mystery shopper. These shop owners did and do not know that I write articles on tech! This is what they have said and most likely still say! I have been in shops where someone has come in to get an upgrade and the sales folk recommend a Samsung Galaxy S or Note over the iPhone. That is what I have witnessed and there is nothing that the Apple biased tech press can do about it!

If Apple has won then why are the tech media and iPhone fans alike (well the same thing) foaming at the mouth at the prospect of what they are now calling the iPhone 6L that features a larger screen? Notice that there is no talk / rumour of the iPhone 6C. Why is that? Was it a disaster? Did it cannibalise the 5S?

So, once again, if we are talking about handset design, Samsung has won that fight from the Galaxy S1 onwards.

As I have said in another article, Samsung, Apple and other well established manufacturers are facing the emerging Chinese manufacturers such as Xiaomi, Huawei, Oppo, OnePlus and ZTE to name a few! It could very well be that older iPhone models are sold to low-end of the market as stated in the article but I do not see it. Seriously, who would waste money on an old iPhone when you can pick up a first class Android handset for the same price or less?

Yes, Samsung has to fight more than two battles as stated in the article... Samsung has to continue to fight for the top spot with their Galaxy S and Note line of premium handsets. They also have to fight for the mid-range market while it is still there! I predict that there will be a blur between mid and lower ranges simply because Android is virulent! This year alone has seen so many Android handsets hitting the market that it is bewildering! Samsung has to reposition itself in this Android hurricane! I think Samsung may have been caught with its pants down! And there is no shame in that! The Android market can be likened to rapidly mutating organism that can’t be too easily pinned down. Samsung, HTC, LG and Apple have to anticipate and / or be the part of the next stage in the evolution and in that sense Apple is still behind in the game. I told you: Consumers want the future yesterday when it comes to the smarptphone or indeed any technology! But look at how fast Samsung gets a product to the marketplace; the Galaxy Alpha was released into the marketplace with no fanfare... BOOM! THERE IT IS! If Samsung is experiencing a setback it is temporary! The Galaxy Note 4 will be announced very, very soon and it could be massive! I think this is what the smartphone consumer is waiting for...

See Samsung Talk:-

UNPACKED EPISODE 2

METAL GURU

It is reported in other tech media that Samsung is selling more than any other manufacturer including Apple, so what source do you believe? I personally take reports with a pinch of salt.

A NO BRAINER?
The same Business Insider article states that “...iOS, the best mobile operating system in the world...” Oh my goodness!!! If that was true wouldn’t it be the dominant mobile phone operating system in the world? There again just because Android takes 85% of the world smartphone sales it does not mean to say that it is the best. However, I have used iOS and while I can see that it is very responsive I prefer Android. I have already stated why I think Android is better and if you haven’t read those articles let me quickly fill you in:

1. Sharing media is so easy. I select a picture, for example, and I can share it one or two steps. I can copy web pages and share in the same easy fashion. I could not do that with iOS 7.

2. There is not much difference between Ice Cream Sandwich and Jelly Bean and if, let’s say, I have a handset whereby I cannot upgrade to the latest version of Android I am able to use apps to give me a similar experience of the latest version. Or I can root it and install a purer custom Android ROM. Old iPhone handsets may not be able to receive upgrades and I believe that Siri is an impossibility on some older models.

3. I can customize Android to suit my taste / user experience.

What is so funny about the Business Insider statement is that iOS takes so much from Android that it’s not looking like the original iOS anymore.

THE CAT
The cat is out of the bag and amongst the pigeons! I think this is great time for Samsung, Apple and other manufacturers to be more inventive with the awakening of hungry manufacturers in China. Google’s Hugo Barra didn’t go to China just because of the food! Lol! Uh-uh! When I learned that Hugo Barra was going to work with Xiaomi I knew that it was part of the Android domination plan and it is obviously working!

Watch out for Lenovo / Motorola! Watch out for the Nexus 6! Watch out for Android Lollipop Lime Lemondrop as it will present other mobile operating systems with a bigger challenge than ever before! Also, watch out for the 64-bit processor for Android as I am sure this will create new handsets and lower the price even more for non-64-bit handsets!

We will see how Apple fares come 2015!

TABLETS:
THE ANDROID EFFECT
I don’t think Apple will be prepared for the sales of the iPad to drop even further come Christmas 2014! There is speculation over new iPad models this year and they do look quite interesting – especially the non-reflective coating! As always, iPad sales will come from the well off in the pocket! But this Christmas it will be Android tablets flying off the shelves!

What is happening in today’s Android tablet is the following:-

1. New tablets are coming out with mobile broadband (3G / 4G) built into them and they are coming in at a cheaper cost to the consumer which means...

2. Yesteryear’s tablets are going to come down greatly in price as retail outlets need to restock with the latest tablets.

3. The Android applications for tablets are constantly improving. Like I have said before: How many of the same kind of app do you need at any one time? Yes, the iPad has many of the same type of app for let’s say music, how many music creation apps do you need at any one time? I think that Android has some of the best music creation apps going. You only need one or two at the most!

And what makes the Android tablet an attractive proposition is that there are many to suit your requirements from professional productivity i.e. Samsung Galaxy Tab S and ASUS Transformer Pad. Then you have tablets aimed at the games market. And from there one can get a generic tablet that can still perform many of the above tasks such as productivity, games and so on for under £100! Apple just can’t beat it! All Apple can do is to continue to make the iPad something of a niche; a niche that could decrease dramatically this year. Who really knows? There are enough Apple fan boys and girls to keep Apple a lucrative business, surely?

That’s something to think about!

THANKS FOR READING...
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SYNAPSE CIRCUIT: 2013: A REVIEW. PART TWO: THE FALL OF APPLE.

The united colours of Apple iPhone 5C. See?

The Android inspired iOS7...

SYNAPSE CIRCUIT:
2013: A REVIEW.
#Technology2013 #Apple #iPhone #iPad

Good evening, Synapse Circuit Readers! How are you? I hope that I have helped you in choosing gifts this Christmas as I am sure I have done last year!

Here I am looking at what I see as the highs and lows of 2013’s world of Tech!

PART TWO: THE FALL OF APPLE.

WORST TECH COMPANY OF THE YEAR: APPLE
MOST DISAPPOINTING HANDSET OF 2013: iPhone 5S
Every time I see an article on Apple it usually begins with something along the lines of, “Samsung are good at copying our technology...” YAWN!!!! That just bores me rigid! I can’t go beyond those opening lines! Apple has yet to put out a phablet or come anywhere close to 5” on the iPhone. Apple aren’t as innovative as they once were; fact! And it is that fact that Apple can’t deal with, so they take it out on their successful rivals, Samsung. Never mind the stupid lawsuits over trivial claims to screen interactions such as pinch to zoom, etc. Apple didn’t have anything in the tank and no amount of settlement due or undue from Samsung can hide that fact.

Apple just can’t take the competition and it is such a shame to see adults behave in this manner. I think that Apple needs a new CEO to steer them out of the hole that Jobs have dug them into. Cook keeps on digging deeper and deeper. Apple will just look like they are copying when they release iPhones with larger screens. How will those ads regarding ‘Hand Science’ go down in the future? I think those ads will go down as a laughing stock in the history of tech.

Just about every high-end Android handset beats the iPhone 5S hands down! I am sure there’s an unintentional pun in that last sentence. The Samsung Galaxy S4 and Note 3 reign supreme! Even the HTC One trumps the iPhone in the design steaks where aesthetics are concerned! Fingerprint ID is an old idea that has been jettisoned by Motorola! Apple hasn’t done enough! Ok, the 64bit architecture is good but I have yet to hear of anyone saying that it is a major improvement over last year’s model. I honestly think that 64bits on the iPhone is like the quad-core on Android. There could be more potential for 64bit on Android and from what I have understood, Google are looking to bring 64bit to the Android operating system. Samsung are just waiting in the wings to do something with 64bit technology!

HOT AIR RETINA
While they (Apple) smirk at the tablet efforts from Android manufacturers and Microsoft they have essentially devalued the iPad with the iPad mini. Nobody in their right mind would want to throw over £400 at a tablet just so that it can out of date the following year. That £400 could go to better use on a Windows laptop! Sure, it does not look as chic and up-to-date as carrying a tablet around but you will be more productive knowing that you have access to real software. The Apple tablet is just the king’s new clothes! Now the iPad mini is a better more affordable option but the Google Nexus 7 2013 offers the better screen and for a lower asking price. I think Apple is blowing hot air which steams up the retinas! And this is the reason why Apple has lost the tablet (and phone) battle against Android! If I wanted to I could go out and get any one of the range of available Android tablets for around £200 or under. I can even get an Android tablet with 3G added for less than it would cost for an iPad mini!

Apple just seems to be all over the place. I really hope that they will improve and give their followers what they want: bigger screens and an end to the bickering! Oh, the need a new CEO with better ideas! Again, Steve Wozniak ought to take over the reins so that Apple mobile devices can benefit more from Google technology! Let’s not forget that Google Maps helped them out when Apple Maps were sending people to destinations unknown!

Apple needs to open up and share!

Roll on 2014 for Apple!

Well, I hope you have enjoyed this instalment of 2013 in review!

HAPPY CHRISTMAS FROM SYNAPSE CIRCUIT

Take good care!

Thank you for watching and reading!

Please check out the Synapse Circuit website for video, i-PDF and more! 

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APPLE iPHONE 5C & 5S: THE BACKLASH!

Welcome to the Dorkside. May the Dork be with you.

SYNAPSE CIRCUIT
APPLE iPHONE 5C & 5S:
THE BACKLASH!
#Apple #iPhone5S #iPhone5C #iOS7

Good evening, Synapse Circuit Readers! How are you feeling a day after the Apple iPhone launch? Are your eyes dry? Yes, folks... The backlash from the (non) event is rippling as a type...

A PERSONAL BACKLASH?
Yes, a few angry iPhone fans have accused me of being “biased”. For the benefit of my growing audience I will say this (again): Of course I am going to be biased; that’s the nature of competition. Manufacturers, producers and service providers rely upon us to take a biased stance in their favour based on what they are offering. As a consumer we are all biased in that we will buy into what we think is best for us and best overall. However, I would like to think that as a writer I do not get too emotionally involved. It’s important to have a bit of distance to view / review products with an open mind and then give my biased view. My bias is what I think is the best technological advantage, and, of course, you are most welcome to refute my findings. When I write I try not gush as a Fanboy in any particular direction unless I am writing as such.

But I don’t take the backlash against what I have written about the iPhone 5C and 5S personally because I realize that this is the Fanboy’s and Fangirl’s way of demonstrating that they are not happy with what Apple have produced. Yes, they are taking it out on me. What does the Bible say? “Suffer the children?” Lol!

THE REAL DEAL...

5C
As a iPhone fanatic whether you want to admit it or not the 5C did not brighten up everyone’s day. The 5C has failed partly because of the media speculation what with the build up of that promise of a “budget” handset from Apple and we didn’t get it. And it is also down to Apple for failing to understand what the consumer is looking for. MicroNokia took the opportunity to poke a pit of fun at the 5C and grab some publicity for their handsets in the meantime! The 5C colours aren’t as vast as even I would have hoped! As say “even I” because I do think that iPhone fans expected more. I think the Moto X has got it right in terms of customizations for their consumers – so much so that I wish it was available in the UK!

There’s no way that I would want to pay an upfront fee to take out a contract on the thing! It’s just not worth it! I am sorry if it hurts you. I really am! I reckon you wanted what Android consumers are enjoying: FREEDOM OF A GREAT CHOICE!

Hey, you can buy an Android handset outright for £70 and with a front-facing camera! Check out the Huawei Ascend Y300! It has even got Jelly Bean 4.1 installed on it! I really believe that the iPhone 5C could have been powered, ironically, by Google Now – if Siri is out of the question!

5S
C’mon, c’mon... You know that the 5S is a letdown especially where the design is concerned. I honestly feel that Jony Ive is a caged animal in that he cannot flex his design muscles. Ive doesn’t seem fully integrated as part of the launches since goodness knows when. Ive appears like a big empty head via video like the Wizard of OZ!

The 5S is no design at all. Apple is still sticking to their design “hand science” guns and the people at the end of that barrel are their fans! WTF (what the faux)???? What is Apple doing????

FINGERPRINT SCAN
Forget that Motorola had this technology a couple of years or so ago because Apple has! As usual Apple has reinvented again like they did with the reworking of Microsoft’s tablet PC! Apple is all about showmanship when launching their products and I really do believe that they have a hypnotic effect on those who buy into their waffle. Just watch their “keynote” videos and count how many Synonyms are (ab)used per minute! You say it often enough and people will start to believe it and just like my Adorable Friend you’ll just find yourself bursting into an impromptu “Get an iPhone!” exclamation without understanding why. I have never advised anyone to get a Samsung unless asked for my opinion. I find my Adorable Friend can be a pain sometimes – yes, just like religious folk who (unskilfully) suggest that I come to their church and absorb their way of thinking. Lol!

 The Touch ID comes at a sensitive time whereby the recent revelation that Apple, BlackBerry, Google and Microsoft were willingly giving away private information via the mobile device to the NSA and other intelligence agencies. I guess there is no need to tell you how paranoid we have become what with insurgence of terrorism around the world. I certainly do not feel 100% safe boarding a bus or London Underground train. In fact I do not feel safe on any form of transportation and I have resigned myself to thinking that when my time is up my time is up. I don’t think it matters whether or not if any information on me or anyone else is recorded by these “intelligence” agencies because technology sure as heck hasn’t done much – if anything – to prevent acts of terror.

However, many – including myself – prefer privacy than the notion that everything that I do on my handset, tablet and PC is being recorded to no real end. It’s rather like someone insisting that they come with me when I am popping out to the store, using the WC, stand behind me while I am preparing my meal and so on. How many people would get used to that after a while? There again I was brought up as a Christian and had to contend with God, The Silent Listener and Observer, is listening and watching everything I do. You’d think that knowing that I would feel comfortable defecating in public for all to see and sniff! Uh-uh! Lol!

I would feel uncomfortable with a fingerprint scanner / reader on any of my Android devices. I would rather wear a ring or manly bracelet that electronically transmits my passwords to my devices instead of using my fingerprint. I wish that Google, Samsung, LG, etc would take the electronic wearable password transmitter option.

I think we have become a more suspicious society. In any event I do not think much of the Touch ID facility on the iPhone.

AS FOR THE 64-BIT ENHANCEMENT...
...I think the notion of a 64-bit handset is a novelty. I think it is a waste of processor and that 32-bits would have taken a greater advantage of the A7 chip. But, hey, what do I know? What I do know is that the new camera isn’t able to shoot 4K video and that Samsung’s Galaxy Note 3 and the Acer Liquid S2 phablets.

Apple and HTC believe that fewer pixels make for a better camera and I am not so sure. From what I have seen in the HTC One produces an overall all round good result in most conditions, but the image size is smaller than that of the Samsung Galaxy S4. I have learned that it is a combination of pixels, lens and flash that make for an optimal picture. Take the Sony Z1 with its 20.7MP camera as an example of a great handset camera! It produces clean, clear and crisp results! It astonishes! I hope to bring you a review very soon!

Then from video we go to audio and I can’t see what 64-bits have done to enhance the audio on the 5S. If you look at the Galaxy Note 3 it is able to utilize 192KHz, 24-bit audio and that makes me salivitate as a musician. There is no doubt in my mind that I must have the Galaxy Note 3! I am so excited at the prospect of making music on the go with the Galaxy Note 3!

Even an iPhone user has asked me about the Galaxy Note 3, Android and TouchWiz! That’s saying something because before the 5C and 5S were announced she was devout. In fact many iPhone users have expressed that they either jumping ship to Android or are seriously thinking about it. If technology is at the heart of your choices then the iPhone does not look very good. I would say that I do like the iMovie and Pages applications on the iPhone. That said, I can get similar apps on the Galaxy Note 2 which I am currently using.

Naturally, whatever you chose the choice is yours.

What do you reckon?

Take good care!

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APPLE iPHONE 5C: REACTIONS!

Hmmmm... NO! 

SYNAPSE CIRCUIT
APPLE iPHONE 5C: REACTIONS!
#iPhone5C #Apple #iPhone5S #iOS7

Good evening, Synapse Circuit Readers! Now that the greatest show on Earth is over here’s some fallout!

HERE’S THE THOUGHTS OF JUST A FEW THAT ARE PRINTABLE!

Matty Wilson: Absolute Ripoff! why anyone would even consider buying these is beyond me! £469 for a BUDGET version?! Someone should really teach apple the meaning of "budget"!

Jonathan Brady: People who buy iPhones now are just plain stupid..... £469 for a plastic phone that comes in a variety of vomit colour shades.... the colours are just horrible, especially the green!

Owen Spencer: I was hoping for a £200 off contract "cheaper" iphone, resigned to the fact that it will never happen, Interested to see what the carriers will be charging for a 2 year contract - £30+ a month no doubt, seriously considering Android after looking at the phones you can get on a £15 a month contract - phones with replaceable battery for one!

What do you reckon?

Take good care!

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Thank you for watching and reading!

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APPLE iPHONE PREDICTION FOR THE 10th SEPT 2013: THE RESULTS!

Out of touch. iOS 7 is coming on the 18th September 2013.

SYNAPSE CIRCUIT
APPLE iPHONE PREDICTION FOR THE 10^th SEPT 2013: THE RESULTS!
#Apple #iPhone5S #iPhone5C #iOS7

Good evening, Synapse Circuit Readers! The greatest show on Earth and in the known universe is finally here!

HOW MANY OF MY PREDICTIONS WERE ON POINT? LET’S SEE...

Right: Of course Apple taking sly swipes at the competition was always going to be a sure thing.

Right: The fingerprint scanner, Touch iD, was finally revealed. Again, it is not secure; just fall asleep with your iPhone on show and it’s game over. Just like Android’s face recognition unlocker, Touch iD, is not 100%.

Nearly right: Camera, I got the camera hype right which wasn’t difficult to achieve. However, I got the megapixels wrong. I thought that Apple would follow Samsung and up the ante with a 13MP camera. They know a “secret that HTC and others know...” but if others know it then how is it a secret? No mention of 4K video recording.

Right: I was right about the iPhone 5C and Jony Ives appearing in a video. I didn’t predict low price because I know that what Apple thinks is inexpensive the rest of the world thinks otherwise. I was right that the 5C has cheapened the brand somewhat.

Right: I was right about iOS 7 and the delusional notion that it is the “most” popular mobile operating system in the world. I do not see much innovation going on with iOS 7 as it borrows heavily from Android. I couldn’t have predicted a 64-bit handset and it remains to be seen how it will stack up against the quad-core beasts that are Android based.

Wrong: I was wrong about how Tim Cook and co going on about the “fragmentation” with the “other guys”.

Wrong: Totally wrong about the guest musician(s) appearing towards the end. Elvis Freaking Costello???? Jeez Louise????! Apple raided the cryogenic lab to defrost him.

VERDICT
Truthfully, I can’t see the attraction of both the 5C and 5S. The iPhone screen remains disappointingly small in comparison to what HTC, LG, Samsung and major premium manufacturers have done. Again, if you recall my conversations with my iPhone fanatic Adorable Friend (I don’t name her and that’s why I use capitals like a first and second name) I asked her one thing: “Would you prefer to see a movie at the cinema or on television?” She couldn’t answer! Most people enjoy a great movie on the great big silver cinema screen!

I think the Samsung Galaxy Note 3 and its Knox security system far more advanced; it’s more advanced period!

Design: Tell me what does Jony Ives do again? Oh, yes, he’s a designer. You wouldn’t have thought so looking at the 5S and 5C! They are the most boring looking handsets in plastic (oops, I meant polycarbonate) and metal.

With Samsung, LG, Oppo, HTC and so many other manufacturers have shown real design flair and innovation.

I feel so bad for iPhone fans! I can see that there is a 50 / 50 split in that one half have come to terms with the fact that Apple are not the innovators they once were. And the other half are in denial; that’s what shock will do to you! Sure, it’s nice to be the first, the first to announce a 64-bit operating system but what’s the point when the handset is 2-bit?

What do you reckon?

Take good care!

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Thank you for watching and reading!

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APPLE iPHONE PREDICTION FOR THE 10th SEPT 2013.

SYNAPSE CIRCUIT
APPLE iPHONE PREDICTION FOR THE 10^th SEPT 2013.
#Apple #iPhone5S #iPhone5C #iOS7

Good evening, Synapse Circuit Readers! I hope all is with you and that you had a great weekend!

Here’s a question: If Samsung has taken over from Apple as being the most profitable mobile device company then what is the rest of the competition (Google, LG, Huawei, Sony, etc) doing to Apple’s market share?

MY PREDICTION FOR TOMORROW’S iPHONE LAUNCH
I have to admit to looking forward to Apple’s “This should brighten everyone’s day...” product launch. Why? I guess it’s because I enjoy listening to Tim Cook and motley crew’s delusional speeches and general guffaw inducing aggrandising.

“We used to have the most popular handset in the known world. And now we have soon to be the most second popular handset in the world and universe...”

And the rest...

“Introducing the iPhone 5S; now no unauthorized eyes will be able to peek inside your iPhone because we have now placed a fingerprint scanner on your favourite phone in the world! “

Just don’t fall asleep leaving your iPhone exposed, a breach of security is merely a fingerprint away! Perhaps determined phone thieves will get into hacking – hacking your whole hand off! God forbid!

Then...

“Did you know that each day more pictures and videos have been taken on the iPhone each day? Well now you have even more incentive to take pictures and video because the iPhone 5S now features a 13MP camera! Isn’t that fantastic? It’s wonderful and I am sure you’d agree...”

I wonder if that camera will take full HD video at 60 frames per second. Hmmm... I also wonder if the camera will be capable of recording 4K HD video... Hmmm... We’ll see!

But wait! There’s something else...

“And now for what will be the second most popular iPhone in the known galaxy (get it?)... Ladies and gentlemen... I give you... The iPhone 5C! The ‘C’ stands for colourful! We have given the world a whole new pallet of colours. I will now leave you in the capable hands of our awesome designer, Jony Ives...” Applause and cue video...

Video featuring Jony Ives: “The world has become a depressing place to live in. There are horrendous wars happening as you watch this. Racial inequality is still an issue but I had a dream. I had a dream to balance the indifference by introducing colours to the world’s most... ...the galaxy’s most... ...the universe’s most popular handset... ...the iPhone 5C!” Applause!

“It was a challenging design because how does one take what is a revolutionary device and evolve it? But more importantly: How does one give back to the world – especially when one takes advantage of poor working conditions? I lay in bed one night and I couldn’t sleep; then all of a sudden it came to me when I went into the kitchen to grab a handful of Skittles: COLOUR!” More applause!

THE ANNOUNCEMENT OF iOS 7
Yes, indeed... iOS 7 is expected to come in the fall.

“Now for some more news on the most advanced mobile device operating system in the world and know universe, iOS 7!”

But didn’t Apple borrow heavily from...??? Never mind... Here it comes...

“The other guys, despite recently reaching over a billion activations, still have the problem of fragmentation. Tsk, tsk, tsk! The other guys can’t seem to make up their minds over handset specifications... 4”, 4.3”, 4.5”, 4.7”, and 5” and above screens... What’s that about???? Our research shows that 4” is the perfect size for the hand...” Wake up! Lol!

Cook will go on to list the “new” additions to iOS 7 that has been a part of Android for years. At the end of the launch we might get One Direction or Justin Bieber singing a song about colours.

What do you reckon? I can’t wait to see how much the above I have gotten right!

Take good care!

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Thank you for watching and reading!

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APPLE ANNOUNCES 10 SEPTEMBER DATE: COLORBLIND?

SYNAPSE CIRCUIT
APPLE ANNOUNCES 10 SEPTEMBER DATE
#Apple #iPhone5S #iPhone5C

Good evening, Synapse Circuit Readers! What a beautiful day it was considering it is the beginning of autumn! Shine on! Yes, indeed... Apple is on the trail that Samsung will have blazing come tomorrow...

COLOURFUL
This could be the day when we’ll see the Apple’s true colours (hee hee) as the tagline is, "This should brighten everyone's day."

Sure, the inexpensive iPhone 5C(olour) may appeal to those who are on a budget and dare I say that it might entice users of Android and Windows who would like an second or third handset as an alternative. Perhaps the iPhone 5C could very well take the place of BlackBerry handsets. On my travels I see the BlackBerry being the secondary handset.

Expect super-cheesiness as expressed with the multicoloured iPods released last year. One possible downside is that it may not feature Siri! Oooh! We’ll see...

iPHONE 5S
Hmmmm... To be honest I can’t see any major changes in this device should it turn out to be a reality. It would be very much like the 4S in that the additions will not be major. Perhaps we could see enhancements to the camera. The 5S could sport a 13MP camera capable of 4K video.

I also predict that Siri will be further enhanced to match that of the constantly on Moto X experience.

And everybody knows that iOS 7 borrows heavily from Android – nothing wrong with that. However, Cook did say that “Android should develop their own technology...” Yet Android, in my opinion, is far more advanced that iOS.

Anyway, let’s hope that the September 10 will bring iPhone / iOS fans good if not great news!

COMPETITION
As you know the competition that the iPhone faces is rife! Again, I think that the Android devices released thus so far this year has trounced iOS! Do I really have to go into reasons why? Okay! Alright! You need convincing, huh? You’ve got it...

1. Android 4.2. and 4.3 are superb operating systems that does what you want how you want.

2. There is a vast amount of choice with Android handsets and tablets; so many different sizes, designs, etc.

3. Android is leading in innovation.

Seriously... ...just last week I met a guy in a phone shop who turned to me and said, “This (pointing at the Samsung Galaxy S4 mini) is my next phone. I am done with the iPhone. The iPhone is behind the times...” Me? I would have gone for the S4! Each to his or her own...

I do think that the Galaxy Note 3 is going to do some major damage to the handset market in more ways than the iPhone 5C ever could. When you put the 5C in context it is just a cut down version of the real thing. I do not see what is attractive about having a cut down in many colours encased in plastic. I’d prefer the real thing.

Apple using plastic on their 5C reinforces that Samsung and other manufacturers have got it right when it comes to using plastic on their premium handsets. I really hope that doesn’t change. However, I think that Apple is using the plastic in a manner as if to say, “Plastic is good enough for a cut down version of our top handset and we, unlike, others would never use it on a premium device...” I think this is going to backfire on Apple because the premium iPhone is really too prissy by today’s Android and Windows standards; a well worn iPhone looks anything but premium. Whereas a lot of the Android handsets, on the whole, look pristine in comparison!

I do think that Apple needs to rethink their notion of luxury for plastic materials as it would enhance durability and the consumer will have more options than black and white.

We’ll see! Roll on 10 September 2013!

What do you reckon?   

Take good care!

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THE iPHONE 5C IS GOING TO DROWN IN THE SEA OF ANDROID.

SYNAPSE CIRCUIT
THE iPHONE 5C IS GOING TO DROWN IN THE SEA OF ANDROID.
#Apple #iPhone5C  

Good early morning, Synapse Circuit Readers! I hope that all is well with you! I think the UK is going to experience another heat wave this weekend! Bring it on! Yes, the iPhone 5C rumour..

iPHONE 5C
I guess you may have heard about the rumour regarding the iPhone 5C – ‘C’ standing for colour! Apparently the iPhone 5C will be aimed at the budget market and in glorious Technicolor! Ha ha! And this budget iPhone 5C will be made from the innards of the iPhone 4 and the body will be made from wonderful plastic! Hey, plastic has worked for Samsung! But somehow I imagine that the plastic used on the rumoured iPhone 5C will be of a very cheap quality – iPod material.

If you remember I correctly predicted that the iPhone 5 will be dead in the water; Apple simply got it wrong. The iPhone 5C will be wrong too; it simply is too late! Sure, there will be Apple / iPhone fans that will go for it (in small numbers) but it will cheapen the iPhone perceived notion of being reassuringly luxurious and therefore expensive.

Apple are trying so hard to get into these niche markets that Android has been able to create and sustain but they are going to have a very hard time in doing so! Take the iPad mini as an example of damned if they do and damned if they don't; that’s right, the question of adding a retina display to the darned thing! Already the iPad mini has eaten into the iPad’s market share because it is obviously cheaper. But should Apple place a retina screen on the mini then I think that iPad sales will drop like a stone!

The way Apple has positioned its brand makes it difficult for it to create products for a budget market. This is what Jobs realized and that’s why he never wanted to produce anything other than one iPhone and one iPad. But with Cook, Apple is all over the shop! Should the iPhone 5C come out it is going to make their advert that asks “If everybody is making everything then what can we make?” (I'm paraphrasing here) look hypocritical and stupid because it tries to cash in on the versatility of Android! It’s a shame for Apple fans; the better strategy for Apple would be to just up the screen size on the iPhone to 4.5”, skip 5S (if it’s on schedule) and put out iPhone 6 in two flavours: 1. The luxurious glass and aluminium. 2. Plastic for those who don’t want to pay extra for premium materials prone to dents, scratches and cracks!

THE TSUNAMI CALLED ANDROID
I've said it once, I've said it many times, 2013 is the year of Android superphone! Just look at the great handsets that have come out already:

Samsung Galaxy S4 & Mini
Samsung Galaxy S4 Zoom
HTC One and Mini
Google Motorola Moto X
LG G2

Then there are the smartphones from Huawei i.e. the Ascend P6 to the budget Ascend Y300! Oh, not forgetting Sony’s efforts with the Xperia Z!

How can the iPhone possibly compete?

What do you reckon?   

Take good care!

Please enjoy the video below! Feel free to leave some comments and subscribe!

 

Thank you for watching and reading!

Please check out the Synapse Circuit website for video, i-PDF and more! 

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