Auslogics Puts 9 Years of Computer Optimization Experience into Brand-New Mac Cleaner

SYNAPSE CIRCUIT

Auslogics Puts 9 Years of Computer Optimization Experience into Brand-New Mac Cleaner

NEWS!

#Auslogics #Apple #Mac #Cleaner #System #Optimization

OPTIMIZE YOUR MAC

Australian maker of popular computer optimization software, Auslogics has released its first product for Macs designed to simplify maintenance and extend computer service life.

Sydney, Australia – March 26 2017 – Auslogics Software, a leading publisher of innovative computer optimization programs, has recently launched a brand-new tool for cleaning cache and junk files from Mac computers. Auslogics Mac Cleaner promises to help resolve one of the main issues causing Mac users to replace their computers.

In its official Environment FAQ document posted on apple.com, Apple states that the company expects OS X devices to have a 4-year life cycle. Although technically OS X computers are capable of lasting significantly longer, surveys show that a large number of Mac users feel that they need to replace their computer even before the 4 years is up. Other users may buy their Macs used and face the same issue soon after purchase. The issue that is quoted by users as one of the main reasons for them to look for a new computer is their old computer’s reduced performance, which is often caused by accumulations of temporary and other unneeded files.

Auslogics Mac Cleaner is released after extensive testing was completed to ensure the program’s effectiveness. The software is capable of freeing up large amounts of disk space, clearing unneeded files from various locations and noticeably improving overall performance. “When we polled Mac users, we were really surprised to discover how many people were actually frustrated with less than great computer performance and had no idea what they could do about it besides purchasing a new machine,” – says Anna Lind, the company’s PR Representative. “We put a lot of research and years of experience into creating Mac Cleaner – a product that will hopefully help thousands of Mac users to extend their computers’ service life, and what’s even more important, help them enjoy their well-running machines.”

A free trial version of Auslogics Mac Cleaner can be downloaded from the publisher’s website at www.auslogics.com. The full version can be currently purchased from the site at a special new release discount.

Company Background:

Founded in 2008 in Sydney, Australia, Auslogics Software publishes a wide range of innovative computer maintenance, optimization and security tools for home and business use.

Software from Auslogics is used by over 15 million people around the globe and is the tool of choice of many IT professionals and computer manufacturing companies. The company is a Microsoft Gold Application Development Partner.

Auslogics Disk Defrag has been praised as the best disk defragmentation tool on CNET and other online resources, as well as included in the 10 best free software programs of the year list by PC Magazine several years in a row. Thanks for reading!~ Synapse Circuit/Blue Gene

APPLE BRANDING IT’S ALL IN YOUR TINY MIND SYNAPSE CIRCUIT

The MacBook Air 2015 is very cost effective for Apple if people buy it!

SYNAPSE CIRCUIT
APPLE BRANDING:
IT’S ALL IN YOUR TINY MIND

Goodhour, Synapse Circuit Readers! It is so wonderful to see you! It’s getting late now and I am on a little bit of a roll... I am downloading my mind while freedom of speech is still an option!

This week a couple of people called me a “Samsung Knight” because of my recent articles on Apple. These people obviously feel that I shouldn’t criticise technological issues or lack thereof... I obviously think otherwise! Read on...

#Apple #AppleWatch #Macbook #Notepad

#Samsung #TheNextGalaxy #UnpackedEpisodeOne2015 #GalaxyS6 #GalaxySEdge #GalaxyS6Edge

APPLE


Y’know, people... No, that’s the wrong terminology... Let me start again...

Unless my understanding comes from another dimension I could swear that Apple announced a whole load of polished turds at the recent Sprung Backwards keynote on the 9^th of March. And it seems to me like the Church of Apple parishioners are on a mission (nice pun loaded with great irony – even if I do say so myself) to justify the crap they are given from that fashion house that tries to marry a Frankenstein monster of bought technology (as Apple really haven’t done anything since the Mackintosh) with the freaky bride of fashion / design.

Y’know, the Church of Apple parishioners are just like any other extreme religious organization that can’t hack (hee hee) criticism of its doctrine. Sorry, Apple parishioners but I critique consumer technology. If you want to pretend that you know my thoughts without reading them and claiming them as “click bait”... Who says “click bait” in this day and age? Oh, Apple fanatics! Pardon me! If you can’t take criticism then by all means don’t read my articles on your beloved brand / religion. And don’t bother me with your attempts at character assassination as you ought to look at yourself for buying into half-baked and overpriced, er, technology (sic). For the Apple fanatics that are still here reason with me...



Above: Digital Clown, Jony Ive.

About your iPhone... Tell me, does the standard iPhone come in full 1080p? The answer is no. How is it that you are willing to pay such a high price for it in comparison to Android handsets? Okay, the Samsung manufactured A8 processor is good and iOS is pretty light in that there is no lag on it, but there is no lag on the non-64-bit Samsung Galaxy Note 4 and the Google / Motorola Nexus 6 that both feature a quad-HD resolution that’s 1440 x 2560 pixels to you as you are probably ignorant of that fact! Yet the iPhone 6 Plus is extortionately priced and it can only manage a 1080p screen???? Do you actually believe Cook and co when they tell you that these “handsets are viewed by many as the best in the industry,”? By whose standards??? There again Apple seems to have bought off the tech-media from the so-called “professionals” to so-called “bloggers & vloggers”.



It’s not okay for me to criticise Apple’s smartphone efforts but it is okay for you to attack Samsung for outclassing the iPhone 10 times over with the Galaxy S6 and S6 Edge by claiming, “It’s an Android iPhone...” Mind you there are some Android extremists too who say the same thing but cannot see how the battery is markedly different from not only the iPhone’s battery but the previous Galaxy S and Note generations in that they allow you to charge rapidly! And the Android extremists think that they are going to run out of storage space with the current options when the Galaxy S4 (and possibly S5) was sold under contract in the UK with only 16GB with a microSD slot. Yes, I know... I am starting to repeat myself but it is as though some Android folk don’t know how to use cloud storage...



There are a good number of cloud storage options aside from Google Drive and they all allow you to access these drives from a computer! And if you happen to live in an area where a good 3G / 4G cannot be easily accessed and have no unlimited data then the USB on the go flash drives (that are often more inexpensive than its microSD cousin) is another option. And, of course, you can hook the handset up to the PC and transfer files across (that includes sensitive pictures and images) to be burned on a DVD or Bluray disc. Some Android people are going on as if they feel compelled to use up all the internal storage on the new Galaxy S6 / S6 Edge handsets all at once! That is never going to happen. Again, Samsung has eschewed the 16GB internal storage for 32GB as a standard and, once again, it seems as though UK carriers are giving the consumer the 64 and 128 GB options on the S6 Edge. I am up for that! That’s my rant over regarding the badly kitted out iPhone and these ill-conceived ideas about the Galaxy S6 and S6 Edge being an “iPhone clone”.

APPLE WATCH
I will spare you the repetition as you already know how I feel about that... You’re paying an extra $349 to keep your £539.00 16GB iPhone 6 and £619 16GB iPhone 6 Plus in your pocket... Apple Watch(out)!

APPLE TV
You know already what I think about that heap of junk, right? Read it here: Apple TV Junk

MACBOOK NOTEBOOK


Above: MacBook Air 2015 with the brilliant GarageBand on the display. 

Let me see if I understand it correctly... The only thing you will be able to do with the new $1299 Macbook Notebook is to take notes on it??? You probably can’t use it for serious video editing or anything of a serious productivity nature because the processor isn’t powerful enough, is that right??? It looks like you are getting a mobile device experience in a notebook form for, iRepeat, $1299??? Wouldn’t be better off with an iPad, a proper Macbook, a decent 64-bit Android phablet / tablet or PC desktop or laptop??? There’s only one USB C port on it that requires a $79 adaptor??? Are you kidding me???


Above: ThinkPad X1 Carbon Ultrabook that features 2 USB 3 ports and HDMI! It's starts at $1,080 with a Intel Core i5-5200U Processor (3MB Cache, up to 2.70GHz). You can add a Core i7 processor and add a touchscreen for around $1, 890! 

The new Macbook...

So, that’s my critique of Apple and if you don’t like it then tough! If you want to buy these products then good for you! I guess you love a brand over real technological innovation. Feair enough... Let me leave you with this...



Thank you so much for reading Synapse Circuit!

Expect more reviews, news, opinions, competitions and more from Synapse Circuit!

Please check out the Synapse Circuit site here: Synapse Circuit.com

Synapse Circuit for tech news, opinions, articles, reviews and competitions. You will find interactive PDF magazines, videos and links to free legal software! Check it out at Synapse Circuit dot com

HTC = HATE THE COMPETITION SYNAPSE CIRCUIT

Above: HTC Chief Marketing Officer, Idris Mootee.

 SYNAPSE CIRCUIT
HTC = HATE THE COMPETITION

Goodhour, Synapse Circuit Readers! It great to see you as always! I hope you are well and that your tech is functioning without a hitch or glitch! Are you going to add the Apple Watch to your collection of gadgets?

Y’know, I have to admit that I concentrated on Samsung at the recent Mobile World Congress. I intend to catch up on the other contenders in due course and this evening I am going to start with everybody’s favourite, HTC. LMAO!

HTC’s new Chief Marketing Officer Idris Mootee called Samsung "a massive brand and enterprise", but said it “doesn’t stand for anything except for profit”. Here are my thoughts... Read on...

#HTC #IdrisMootee #Samsung #OneM9 #GalaxyS6 #GalaxyS6Edge

MARKETING STRATEGY





Top: HTC One M9 vs. Galaxy S6 Edge (bottom). Even though I would have loved Samsung to have put a set of front-facing stereo speakers on the Galaxy S6 I can't help but be seduced by this out of this world design that is the Galaxy S6 Edge. 

Yes, Idris Mootee is HTC’s new Chief Marketing Officer and he’s come out with a rather bizarre statement as above. Name one electronics manufacturer that is not in business to make a profit and I will be the first in line for a free gadget! If this is part of the marketing strategy to help sell the One M9 then I think Mootee is off to a bad start.

I think most people who love technology are fed up to the back teeth of battles between rival electronic / technological giants. What we want to see is innovative products at a reasonable price. No fighting talk is going to sell a handset (or tablet or smartwatch) if it is lacking in certain areas. And even if I wasn’t a Samsung consumer I can’t agree that it stands for pure profit as some serious hard work went into the design of the Galaxy S6 and especially the S6 Edge! Again, I have watched Samsung pull out all the stops to arrive at what I think are better products despite the non-removable battery and no microSD card slot (I’ve covered that).

Oddly, he has nothing but admiration for Apple...

“I think Apple has been quite successful – not quite, has been very successful, not very, has been super successful – in connecting people to something that’s just an electronic product. They stand for something bigger – bigger than the brand,” gushes Mootee.

To put it quite bluntly: it’s a load of parasite infested crap! I can see how someone in the position of a Chief Marking Officer would admire Apple’s hypnotic evangelicalesque manner in which they market its products but you just have to look up the kilt to see that there’s not much substance there. And you have to admire – to a certain extent – the huge mark-up on Apple products and more importantly – from a sales point of view – that people pay for them!

If you have read my interpretation of the Apple Watch keynote you know what I think of Apple’s products. What? You have it read it? Shame on you! Lol! Here it is: Apple Watch Keynote – a SynapseCircuit observation.

FOLLOWERS vs. LEADERS


Is it safe to say that the bigwigs Apple, Samsung and HTC (put them in your preferred order fan-folk) have pretty much torn up the rule book on marketing playing it as they see it. Apple was reluctant to go beyond a 3.5” screen and they had to succumb to the innovations that Android set – notably Samsung with the Galaxy Note – and come up with the 6 Plus. In the meantime Samsung and HTC developed a signature design for the respective flagships and stuck to it just like Apple has stuck to the iPhone design.

As a result of sticking to a design formula Samsung was seen as stagnant by many with the Galaxy S5 and now HTC are receiving the same criticisms for the One M9 not being radically different this time around. As you know, Samsung took the opportunity to do something about the designs with the “Ground Zero” strategy that has worked for them. You only have to look at LG and Motorola, as two great examples, to see that the Android market is chiefly about radical design as well as the innards that drive the devices.

Seriously, I thought that I would NEVER touch a Motorola handset again after the disappointing RAZRi; I found that after a relatively short while – something like 6 months – that the handset felt rather sluggish. The Kevlar material for the back had started to fry for no reason – it wasn’t as if it was my daily driver. But when the Moto series of handsets came to fruition I just had to get the Second Generation Moto G and, further on down the line, the Moto X inspired Nexus 6! The designs of these handsets are just sublime!

In a nutshell HTC has to radicalize the design of its handsets. By all means keep that beautiful looking front-facing stereo speakers but do something with the rest of the handset. The trouble with the industry – including Apple’s iPhone – is that rumours of a new established handset conjures up budding designers that post up concept art based on the original models that inspired them. In most cases these concept renderings are better than the actual handset. And if HTC (and others) want to keep the consumer sated from a visual point of view it has to forget the idea of a signature design. Will Samsung follow HTC’s and Motorola’s lead and produce a Galaxy Note 5 and / or S7 with front-facing speakers?



Just to reiterate: the Android market is driven by radical design. So, HTC, if you are reading this you can thank me by sending me a handset in the not too distant future! It also should be noted (no pun intended) that all the Android manufacturers have followed Samsung’s lead in producing a “phablet” as an alternative to the Galaxy Note. As I keep saying... Moooo! Oh, the cows have come home! If only I weren’t lactose intolerant... Anyhoo, I have yet to see a phablet that has the functionality of the Galaxy Note (1, 2, 3 and 4). So, these phablets should be dubbed “fanlets” as these king or queen sized handsets appeal to those that appreciate their brands. HTC can say what they want about Samsung’s innovations in TouchWiz but they DO work! Moooo! Ssh, cows! You CAN switch off certain Air and eye tracking functions in TouchWiz. I wonder if Samsung’s forced inhibition had them underplaying the Galaxy S5’s capabilities... I think so! I felt that Samsung’s introduction to the Galaxy S5 was very, very subdued compared to that of the pebble inspired Galaxy S3 launch! Samsung didn’t show off the Air and eye tracking functions in TouchWiz; functionality was played down to push the fingerprint sensor and the water and dust resistance.

This is a lesson for all Android manufacturers: SHOW THE FREAK OFF! Don’t give a crap about getting bad press as the majority of tech-press is iPhone biased – I have proven that! Read this: Digital Clowns – Apple Biased Based Mediathinks you’re an iDiot. At the end of the day the press launch isn’t just for the media... Uh-uh! The press launches is for the fans! They will watch a live stream and make up their own minds. It’s Samsung’s press launches that has gotten me familiar with the handset even before I’ve gotten my hands on it (as a consumer and reviewer). Of course, other manufacturers have piqued my interest too! I want to know if the quality of the ZenFone 2 camera is as ASUS claims! I want to know what 4GB on an Intel based 64-bit handset means!

Instead of making odd statements HTC has to go to town to sell its concepts to the consumer. This brings me to another... Mooo... Bugbear with HTC...

THE (SMARTPHONE) CAMERA


The smartphone camera has taken out the pocket camcorders to the point where I can’t remember a single brand... I have one on the tip of my mind but that’s the whole point: pocket camcorders are history! As smartphone cameras are becoming better in terms of the mega pixel count, lens, flash and software the digital camera market has had to up its game. And, as you know, the quality of the results varies between the handset manufacturers. I have to take my hat off Apple for sticking with 8MP for so long and giving the user quality results each and every time. No, I don’t hate the iPhone or Apple – new readers – if that’s what the consumer likes then that’s his or hers freedom of choice. I just don’t like the ethos coming from it (Apple).

As a Samsung consumer I have found that its cameras in the Galaxy S1 up to the S5 very, very pleasing. I think that the results are better than that of the iPhone; most reviewers appear not to use the different camera modes when comparing to the likes of the iPhone, etc. But in my early days as a reviewer I posted up some stunning – in my humble opinion – pictures and videos from the S2, S3 and S4 online. More to the point I have gotten a number of HTC handsets as a second driver (just so you know, I keep a number of handsets on small contracts so that I can review handsets by removing the SIM from one and into the review unit without any hassle). I had the Hero and coming from the Nokia 95 I didn’t think too much of the camera as I was using a dedicated digital camera.

It took the Galaxy S and S2 to convince me to leave my digital cameras at home! I was and still am stunned by the quality I get from the Samsung Galaxy cameras. Then I got an HTC Desire before reviewing it as I assumed (never assume) that I was going to get a decent camera with it. Uh-uh! NO! The quality of the HTC Desire pictures had more grain in them than Uncle Ben’s or a packet of cereal. I told myself not to go HTC again... However, I didn’t listen to myself and was suckered by the HTC One X advert that had some fashion designer taking a picture of a model through the unusual method of skydiving. The camera was an improvement but the grain was persistent and video was jagged – you’d have thought that I had consumed way too many energy drinks the way the video was jumping. As a result I don’t bother to take important pictures with the One X; I tend to use the One X to update my social networks. If I am going to make an effort to take pleasing photos I bring out my Galaxy S4, Note 2 and Note 4. Sometimes I would use the Moto G Second Generation as that’s surprisingly good and my Nexus 6 which is reasonable when I take the time as I find it less immediate than my Galaxy handsets.

So, even if I wanted a change from Samsung to experience something different HTC is not up there on my list – not even in the top ten! When I heard that HTC put something called “Ultrapixels” that turned out to be 4MP I knew that the quality wasn’t going to be want I wanted. I am not going to get a premium handset that puts out bad quality photos. It is that simple. At the moment I would rather resort to using a pinhole camera – the kind they used to get you to make in school projects – than take a chance on a HTC handset camera.

IN CLOSING: SUBSTANTIATE


Substantiation is the first port of call in marketing; as a manufacturer it is not enough to, let’s say, make a shoe that is made from cardboard and telling the consumer that it is great as long as you don’t wear it in the rain. You have to make sure that your products can compete. And this is what I want to see... Sometimes the verbal exchange can be mildly entertaining but really and truly it comes down to one thing: putting a product(s) that is worthy of being on the marketplace.

I can live with a tried and tested design signature as it has been with the Samsung handsets but if the hardware isn’t up to much I can’t do anything with it. HTC has got to start thinking seriously – if it hasn’t already – about its camera technology. HTC should think about people like me who are loyal to Samsung because of the camera results alone! Forget this stupid bitching about TouchWiz “lag” as it’s not going to kill me if I have to wait a millisecond for an app to launch! But hey, even with the help of CyanogenMod’s custom ROM for the One X it feels like an eternity waiting for an app to launch when I tap an icon. The Galaxy S2 is more fluid in comparison with the equivalent CyanogenMod custom ROM (based on KitKat). HTC must – if it is to survive – deliver an all-round experience.

And when it comes to marketing HTC have got to do better than the incoherent adverts that features Robert Downey Jr. People need to know what the advantages are. Just look at how Samsung sold the Galaxy S6 and S6 Edge by showing a low light picture and video result compared to the iPhone 6 Plus: SOLD! People can talk crap about the Galaxy S6 / S6 Edge being an iPhone clone for placing the headphone jack and speaker grille at the bottom but I am having one!

HTC have no one to blame but them for not being able to compete. Good luck to HTC if it doesn’t want to see Xiaomi as a competitor and that its rise to the top of the Chinese market will be short-lived. The proof is in the pudding as they say. If HTC aren’t careful Huawei is there waiting to crack at least the UK market as we get the low and mid range handsets from them. Again, ASUS and the ZenFone 2 and ZenFone Zoom could cause some damage to the HTC market share. HTC might want to join Tim Cook in cloud cuckoo land but at least Apple has created an ecosystem around the Mac computer and iTunes; the iPhone is a gateway to iTunes. HTC has none of that. HTC needs to get some sense! Wink, wink!

Competition only makes the market stronger as manufacturers have to up ante; I hope HTC can make a comeback.

Thank you so much for reading Synapse Circuit!

Expect more reviews, news, opinions, competitions and more from Synapse Circuit!

Please check out the Synapse Circuit site here: Synapse Circuit.com

Synapse Circuit for tech news, opinions, articles, reviews and competitions. You will find interactive PDF magazines, videos and links to free legal software! Check it out at Synapse Circuit dot com

APPLE WATCH KEYNOTE 2015 THE AFTERMATH SYNAPSE CIRCUIT

Sprung backwards?

SYNAPSE CIRCUIT
APPLE WATCH KEYNOTE 2015THE AFTERMATH

 Goodhour, Synapse Circuit Readers! How are you? It’s a lovely sunny day here in London right now! I hope spring has sprung wherever you may be!

Now that the Apple Watch has been reviled – I mean revealed - will you be getting it?

Here’s my thoughts... Read on...

#Apple #AppleWatch #Macbook #USBC
Break
NEW CHINESE APPLE STORE



It seems that Apple has honed its keynotes to begin with announcing a new store. And why not as money is the bottom line for Cook / Apple? Of course! The mark-up price for Apple devices is so high that they can afford to open up these massive shops – churches – to bring in the flock.

'Bringing in the sheep, bringing in the sheep,
We shall come rejoicing, bringing in the sheep...'

The Church of Apple is spreading its gospel around the globe. The new Chinese store in Westlake, Hangzhou. The shop looks great; it’s so beautifully realized like most Apple stores. Break
APPLE TV

Break
Straight over to Apple TV... I don’t think Cook realized it but he has revealed that the Apple TV box is not a great seller and will probably only appeal to Apple parishioners – the operative word being “probably” as there are better TV gadgets around such as Google Chromecast, Amazon Fire TV, Roku 1 & 2, Now TV (here in the UK at least) and at some point the Google Nexus Player which looks an awful lot like Amazon Fire TV.

The price dropped to $69 for the event from $99. Oh, the audience which looked like it mainly consisted of Apple personnel, was treated to the Game of Thrones trailer for the next season. I can’t say that Apple TV was impressive.

“Todhaay we have exciting neouws that the CEOhhh from HBOhhh...”

Is it me but has Cook changed is accent to a syrupy Southern drawl? Talk about pouring it on! Again, Cook makes bold and illogical claims that Apple TV has “reinvented the way in which people watch television.”

Let’s forget about the other aforementioned digital TV solutions. And let’s forget about the NVIDIA 4K video streaming console while we’re at it! Break
iPHONE: MEDICALLY TOUCHED



Next up was some talk or hype – whatever you prefer – about the iPhone. Again, more exaggerations as the “retina” screen is dead to a many Android handsets including Samsung’s SuperAMOLED technology. Bear in mind that Apple has poached some Samsung screen experts. As for the iPhone design... Well, I guess that is subjective as I don’t like it. I think that what Motorola has done with the Moto is excellent as is LG handsets, HTC and, of course, Samsung’s Galaxy S6 & S6 Edge!

Oh, may I remind you that the iPhone can’t do proper 1080p HD on the standard version of the 6 range while the Galaxy S6 models are boasting quad HD 5.1” screens. There is a flaw in the iOS operating system with regards to full HD. So, whoever considers that the iPhone 6 and 6 Plus is the “best mobile phones in the world” hasn’t touched a premium or even high-end Android phone. I LOVE technology and that I don’t own an iPhone should tell you something. Anyhoo, the fact that I think that iPhone is outdated and outclassed on many levels didn’t stop me from appreciating the medical research aspect of the keynote.

I was actually quite touched that Apple have spent some time engaging medical research centres to monitor many ailments that include Parkinson’s, Asthma and a few others, by using the iPhone. It’s peculiar that Apple can be concerned about health yet its record on being Earth and people friendly is less than healthy where the sourcing of materials go and the workers in the manufacturing plants are concerned. Not to mention McDonald’s fast food chain of restaurants accepts Apple Pay! I’ll have a Big Mac to go with my heart attack, thank you!

Yes, Cook also mentioned a 50% growth for the iPhone 6 and 6 Plus over the industry as a whole. Again, these figures show the following:-

A) Many Android consumers held off purchases last year because they want the new 64-bit devices. C’mon, Cook knows better than that. Android has sold over a billion devices last year. Come April 10 I expect to see a large spike in the Android market for the Galaxy S6 & S6 Edge. And there will be a rush for other handsets too: LG G4, HTC One M9, ASUS ZenFone 2 and many others. Make a note: 2015 is the year of 64-bit Android and I am quite sure that sales will be exponential.

B) Despite trying to dictate to iPhone users about the 4.5” handset being ideal to fit the hand there was a great, great demand for a bigger iPhone. And there are two reasons why Apple didn’t want to raise the size bar 1). As mentioned earlier, Apple is not able to do proper HD as many apps do not scale up! Just look at the situation with the 5S and how there were black bars around certain apps; it also caused developers a bit of a headache to recode the apps to fit. 2). Apple knew that it would be a disaster for the iPad. The iPad compared to Android tablets haven’t become ubiquitous on the streets. Cannibalization has hit the iPad big time with the advent of 6 Plus that Apple is now trying to get it into schools and business. There wasn’t a mention of an iPad Pro for that reason as Apple is struggling to shift the iPad units they have already.

While the sales have been exceptional for Apple for the iPhone I have documented the great amount of iPhone 6 and 6 Plus units being dumped in the computer exchange stores and will continue to happen as some iPhone users are jumping ship to the Galaxy S6 & S6 Edge. Break
Break
NEW MACBOOK & USB-C
Moving on, Apple introduced the reinvention of its notepad, Macbook. The Macbook is a gorgeous looking notepad with a new keyboard and new battery technology. Well done! As you have probably figured I am not a Mac person and there are great Macbook alternatives for the PC. And – if you are brave enough – there will be a few decent 64-bit Android tablets from the likes of Samsung, Sony and others. But for Macbook users / Apple enthusiasts it is potentially brilliant news! Once again Apple have created yet another connection technology in the USB-C port that connects with a USB-C cable that is the same end to end and there is not top or bottom to it. Great! But not so great because you will need an adapter to for your current devices which comes in at $79!

Does this mean that the Lightning port and cable is obsolete? Will USB-C be a feature of the iPhone 6S? iPad? I can see that USB-C will piss off some Apple users but many will invite this as progress. Still, $79 for an adapter??? I guess that’s another area where Apple can generate a massive profit on something that should cost no more than $2 to make – probably!

As per usual the introduction of the new Macbook ended with a video featuring the voice of Apple’s design god, Jony Ive. $1299 & $1599???? Not me!

There was also some news about the Macbook Pro that does not seem to feature the USB-C port but Thunderbolt is there for sure. Break
APPLE WATCH
Break


Above: Turn to the left! Fa, fa, fa, fa, fashion!

At last... Apple Watch! “The most advanced timepiece ever created...” No, I don’t think so! The pricing is even crazier than the claim! Pricing starts at: $350 (£299, AU$499) and ends at $17,000 (£13,500, AU$24,000) and I don’t see where the value is apart from using the precious metal gold.

Apple used a fashion model to sell it further, Christy Turlington Burns who has many strings to her bow including being a marathon runner. Cue Turlington Burns video... She’s also going to run a London marathon that is a Virgin Money fundraiser and guess what Turlington Burns will be wearing for the event... ...yes, the Apple Watch!
The demo didn’t impress me at all; I think Apple Watch is pretty less than ordinary and that’s why Cook is pushing it as a fashion accessory – hence the gold! If I didn’t know better I would say it’s a joke!

As an Android user I can see that it would be advantageous to not reach for the phone each and every time and therefore it is cost effective for an Android smartwatch. I also like that Samsung has done with the Gear S that doesn’t rely on a handset like the Apple Watch and Android Wear because it uses its own Tizen operating system that is compatible with Galaxy handsets. I do think that Samsung has the right idea and I would love for them to deliver a smartwatch with the full version of Android whereby I can use it standalone or in conjunction with my other Android handsets. But here is the problem that I have with the smartwatch concept...Break


Above: Detonating the Digital Crown; it's just a matter of time (sorry) before the Apple parishioners get to find out how long the battery will last!
Break Break
IT’S A WATCH!
I don’t really want a smartwatch... As a child I watched loads of Sci-Fi TV and movies right up to the present day. Jeez, I was just watching Blade Runner the Director’s Cut and noted just how much the screen technology has dated. Anyhoo! I want a cylindrical wristband that is 80% screen! I think that can be achieved by Samsung with its YOUM flexible screen technology incased in flexiglass or some kind of silicone material that can be washed and water resistant. As a technology fanatic I would welcome yet another handset in this form!

For some reason I am one of those people who just can’t wear a watch. I find it irritating. Of course, that’s just me. I would love to try a smartwatch for a couple of months to see what kind of experience it would give me. Will it be an enhancement or just a relatively expensive accessory – but nothing as expensive like the Apple Watch!

Apple have gone to great lengths in making the thing look like a watch and, once again, because it is so expensive I would spend the money on better things i.e. a 64-bit Android tablet, a trip to a seaside town for a weekend stay in a hotel, a trip to Germany, replacing my 3G Android with a 4G one or just treat myself (and someone else) in a decent authentic Japanese sushi restaurant or an alternative restaurant for seafood!

Oh, it was funny that Google put out an ad for Android Wear just before the Apple Watch keynote! I guess that’s to show how Apple is once again trying to reinvent an existing technology. Noted from the time (oooh, not intentional but I like it) Apple announced it during the iPhone 6 and 6 Plus keynote.

The battery in the Apple Watch is supposed to last 18 hours but that remains to be seen. As you know from my last article on Apple, ‘Digital Clowns,’ they are prepared to blame the user for using the device too much. Blame it on the love for these beautiful, gorgeous and fantastic products – as Apple would say and boy do they! Break
IN CLOSING
I can’t honestly say that I was impressed by anything in the Apple keynote where I say to myself, “I want one of those...” I do feel that Apple is lagging behind. All that fuss to introduce an over expensive mediocre smartwatch and products in general. I just do not see the point. That elitist nonsense is disharmonious to the planet. Freaking £13,500 for a dumbwatch! Yeah, that’s what I call it, “dumbwatch” it doesn’t do anything that will change lives. You know what? I could put the £299 towards a Galaxy S5 that I know I can take to the gym with me and not worry about sweat, water, etc.

The only thing that looks good and promising is the USB-C standard that was made with other technology houses with Apple.

Tim Cook? Even though he toned down the competition bashing I get the impression that he’s in cloud cuckoo land in thinking that Apple products “are the best in the world.” Apple just comes across to me as a dictatorship: this is what we’ve done and you are going to like them and pay whatever price tag we put upon it.

Again, Apple does not invent. You can’t even say that they reinvent as the iPhone is appalling (for the reasons above). Apple redesigns. I wonder what technology they will hijack next... Apple TV shows me that it has run out of ideas to be shamelessly flogging an old device like that as the aforementioned TV gadgets are better and less expensive too! Apple should have at least showcased Apple TV 2 in addition.

It’s obvious to me that sales and profit comes before true innovation. The Apple Watch isn’t a threat to Android Wear after all that fighting talk and put downs – aimed primarily at Samsung. Apple can be likened to the theatrics of World Wrestling Entertainment Inc. “Yeah, Samsung! I am gonna smack you down with 6 Plus!”

C’mon, Apple... Let’s apply some more effort in technological innovation. Hey, I HATE tin openers! How about redesigning the tin opener as I had to struggle opening a can of fish the other day! iTin! Put an AI in it that speaks to me to let me know that I am doing it right or wrong... “No. It’s the wrong angle and if you are not going to apply yourself you had better put me back in the drawer...” Yeah, I’d buy that.

On a more serious note... I would have loved for Apple to say that they will do more for the Foxconn factory workers as the BBC documentary, Panorama, showed what life is like for a factory worker. Anti-suicide nets???? C'mon!

The Apple Watch is on sale April 24 2015.

Thank you so much for reading Synapse Circuit!

Expect more reviews, news, opinions, competitions and more from Synapse Circuit!

Please check out the Synapse Circuit site here: Synapse Circuit.com

Synapse Circuit for tech news, opinions, articles, reviews and competitions. You will find interactive PDF magazines, videos and links to free legal software! Check it out at Synapse Circuit dot com

APPLE WATCH A BIT iFFY SYNAPSE CIRCUIT

Above: The long, long overdue Apple Watch. Can it live up to the hype?

SYNAPSE CIRCUIT
APPLE WATCH: A BIT iFFY.

Goodhour, Synapse Circuit Readers! I hope that all is well with you and yours! I also hope that your tech is performing as it should! Nothing worse than glitched out tech! Hey, my Samsung Galaxy S2 is still going strong!

Man, it’s as though Apple can do no wrong even when it is doing wrong! The Apple Watch isn’t commercially available and already it has “won” an award from the iF International Forum Design in Germany! Gosh! Golly! Gee! Wow! Isn’t that amazing? Isn’t that fantastic?

#Apple #AppleWatch #Samsung #GearS #Moto360 #AndroidWear

iFFY
C’mon, can an unproven smart or dumb watch win an award for “design”? If Synapse Circuit were to give an award for aesthetics alone that award would go to Samsung’s Gear S! It scores platinum as it is a great curved screen design and it looks like the future now! Samsung has been on top of the smartwatch game for quite a while now; they’ve been experimenting and working hard on creating the ultimate smartwatch. Whether it runs Tizen or Android Wear is immaterial as it works with Galaxy handsets.


Above: The elegant techno-chic of the Samsung Gear S running Tizen; it can take calls too amongst many functions. It pairs up with a Galaxy Android handset too! 

But this unproven Apple Watch has won an award???? It seems like Apple is taking shortcuts to glory – I hope not for the sake of the Church of Apple parishioners but you’ve only got to look at the lacklustre iPhone 6 & 6 Plus to see that some of it is a mishmash of newish and very gone past the sell by date technology. The fingerprint scanner is fairly new to Apple but was a feature on early Motorola handsets; I think fingerprint technology for unlocking a phone is overrated but great to verify payments. But, hey, Apple has been beaten once again by ZTE and its retina scanner on the Grand S3 handset and I wonder if Apple will somehow use a retina scanner on the iPhone 7. The Retina screen has been buried, dug up and cremated by a number of screens on Android handsets. The only thing worthy of praise on an iPhone is the processor. As for iOS... ...it’s not Android. Sorry if that upsets anyone.



So, if the Apple Watch is following in that iPhone line then I think it’s not going to be good news. I get the impression that Apple is working frantically behind the scenes to get the Apple Watch into shape to stand up to the competition. Well, it’s not exactly a competition is it? I mean, I won’t be getting an Apple Watch as all my gear is Android. Yes, I would love to buy into something different to switch it up and keep it interesting but I honestly don’t see much out there. I think Ubuntu for mobile and Tizen could really deliver something interesting and worth having in the not too distant future.

ANDROID WEAR PREPPING FOR iOS
Google are said to be working on an iPhone app that will provide a bridge to Android Wear devices. Now I wonder why that is? Is it because Google are anticipating the Apple Watch to be something of a disappointment?

Well, I hope not as the Church of Apple followers deserve the best. But they have put up with the iPhone... Another factor is that the Apple Watch will be the first of its kind for Apple whereas other manufacturers – principally Samsung – have had many smartwatches out already. So, I would imagine that there is a lot of pressure on Apple to deliver.


Above: The rather good looking ASUS ZenWatch.

At this point I can understand a little why Cook and co talk it up big as they have to push themselves to live up to the hype. That’s a lot of pressure they put on themselves and it could look very, very bad when they don’t deliver. That “Digital Crown” could turn them into Digital Clowns overnight with the impending release of the Apple Watch come 9 March 2015. So far it looks like Apple is doing a hype job in the fashion industry to make the Apple Watch something of a fashion statement / icon before anyone has a real chance to see what it is all about. It’s kind of clever but if the smartwatch is more of a miss than a hit it would be interesting to see if the fashion industry will disassociate itself from the Apple Watch and how quickly.

What will the Apple Watch do differently from what Android Wear, Tizen and WebOS? We’ll just have to wait and see! Are you planning on getting the Apple Watch?

RIVALRY


Above: Spot the ugly duckling...

That’s right, Apple and Samsung are still locked in a battle of rivalry. There is a reason why Samsung kept it pure Galaxy S6 & S6 Edge – with the exception of the Gear VR S6. Whether you like it or not the iPhone 6 & 6 Plus has been outclassed by the Next Galaxy – twice! Trust me; Apple is feeling the pressure to deliver! Look at the time it has taken from when the Apple Watch was introduced in September 2014 to March 2015. Six months! Apple knows, like we all know, that Samsung is capable of knocking out a device from conception to retail in less than half the time! And with the amount of practice that Samsung has had with the smartwatch they can definitely analyse what the Apple Watch is about and produce something to rival it many times over.

Samsung is always hungry and they intend to claw back its market share. Rumour has it that Samsung are getting ready to announce another smartwatch and I am quite sure that they are waiting to see what the Apple Watch is all about before they make their move. I am anticipating something elegant, futuristic like the Galaxy S6 is and very, very functional. I can see Samsung also aligning itself with the fashion industry because what they have to offer will be something that looks great and can deliver the goods!



I feel the pressure for Apple. Apple relies on others to manifest its ideas whereas Samsung is a manufacturing industry unto itself! And that’s one major difference between Apple and Samsung. There is only so much that hype can do! Apple may garner awards but it’s the functionality that counts. There again Apple has created such as brand that many people want to buy into.

Thank you so much for reading Synapse Circuit!

Expect more reviews, news, opinions, competitions and more from Synapse Circuit!

Please check out the Synapse Circuit site here: Synapse Circuit.com

Synapse Circuit for tech news, opinions, articles, reviews and competitions. You will find interactive PDF magazines, videos and links to free legal software! Check it out at Synapse Circuit dot com